Ora ïto
In 1997, Ora Ito hacked Louis Vuitton and Apple, creating virtual products that instantly became icons of the digital revolution—a design phenomenon deeply rooted in pop culture. The immense success of his aluminum bottle for Heineken marked the beginning of collaborations with prestigious luxury and industrial brands. Cassina, Bouygues, Cappellini, Alstom, Laguiole, Citroën, Zanotta, and Accor have all contributed to establishing the success of his sculptural design, now a symbol of modernity.
The multidisciplinary Studio Ora ïto deciphers the DNA of our era, anticipates future transformations, and reimagines mobility, objects, hospitality, furnishings, and dining through a rigorous methodology for which he coined a neologism: “simplicity”—a kind of fluid vocabulary of the digital age.
In 2013, he created MAMO, an art center on the rooftop of the « Cité Radieuse » designed by Le Corbusier in Marseille, where major contemporary artists—from Xavier Veilhan to Dan Graham—have exhibited. In 2017, he began a collaboration with Daniel Buren to conceive hotels, cinemas, and public projects centered on art.
Ora ïto has recently launched a tram for the city of Nice, the new Marseille metro for Alstom, a yacht in collaboration with Perini Navi, a “nomadic” hotel for Accor, and an electric bicycle for Angell.
